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INDEPENDENT COACHES WORKING TOGETHER

The Profitable Associate

A community of coaches building strong businesses through associate work

Through building a strong associate strategy, you can get more coaching business, dependable profits and rewarding experiences. To get there you’ll need help to get started, advice on finding clients, knowing what to charge and how to grow the partnerships once you have them.

Inside the members' area of The Profitable Associate, you'll find a full programme with audio downloads, handbooks, interviews with industry leaders and templates covering all aspects of associate work PLUS a vibrant community to discuss your progress with, ask questions and build your business.

£1.8bn

spent annually on coaching by corporate organisations

76%

of that £1.8bn goes to existing relationships and referrals
is that you?

500

coach schools
worldwide

That’s a lot of new coaches. How do you become profitable in the industry – and stay profitable in the industry? The Profitable Associate has the inside track, and by joining, so will you.

 

THE PROGRAMME & COMMUNITY

TPA consists of two parts: a downloadable 5 module programme and a community where you can share your work, ideas, and questions. Click below to register or keep scrolling to find out more! 

Tell me more

YOU'RE 5 MODULES AWAY FROM GREATNESS

The Programme

If you’ve wondered one of two things “I want to get associate business but I don’t know where to start..” or “I have an associate business but it’s not meeting my needs..”. Then you are in the right place!

 

You can take the five-module programme at your own pace.  It covers all aspects of being an associate, from getting started to finding business to building on the relationships you develop. We cover all aspects of associate work, myth-busting, what really is true and what simply isn’t. When you finish you’ll have a clearer idea of best practice and key mistakes to avoid.

 

Each module comprises 3 compact audio files, with handbooks to help you go deeper for yourself into the ideas discussed.

You’ll also find interviews with people who hire associates stuffed full of advice and experience. Also included are helpful resources and materials such as associate contracts, testimonial frameworks and email templates for the places where 
it’s useful to have those already to hand.

The programme is only one part of it – having a strong community around you to share your journey with is essential.  Which is why we offer both! Access to this kind of information for free is unprecedented and access is completely free for coaches. 

Have you ever wondered how to start or re-start?

What is an associate?

Manjula Bray, Selectif

Learn more about associate coaching as we start at the beginning to learn what associate coaching can mean for your coaching business.

Testimonials

Moyra Scott, Then Somehow

Read more about The Profitable Associate from the people involved. Their reviews are all unedited and, often, unprompted.

Unprecedented access

Tom Butler, Tom Butler Coaching

Ever wondered why some coaches are more successful than others? What they have that you may not?

GUEST HOSTS, INFORMATION AND ADVICE

The Community

Vibrant, focused and determined

Ask any successful coach what is a cornerstone of their business success and they’ll tell you it’s their community.  It’s people they can be open with, share ideas with, get feedback from, be inspired and challenged by and work with for stronger business results.

 

The programme is, of course, brilliant!  But you may find you want to discuss the ideas that come up, find people to buddy up with on topics like developing your niche, or sorting your fees or your marketing.  You might also want to be plugged into something that is about coaching business, there’s a lot about how to coach out there, but you might need something that focuses on the business side of running a coaching business. 

 

  • Discussion threads on all aspects of coaching businesses
     

  • Live webinars by Ginny Baillie MCC, founder of TPA, and other guests, on themes emerging from discussions
     

  • Noticeboards to post your business to be seen by people looking for new associates
     

  • Opportunities to build buddy groups on specific topics
     

  • And anything else you want to make of it!

Is it really free?

Ginny Baillie, Leaders & Culture

The Profitable Associate is a free resource for coaches by Ginny Baillie, MCC and aims to help coaches focus on the business side of coaching.

What they say

Brendan Dobrowoiny, Genius Within

Read more about The Profitable Associate from the people involved. Their reviews are all unedited and, often, unprompted.

What's an associate?

Tom Butler, Tom Butler Coaching

Learn more about associate coaching as we start at the beginning to learn what associate coaching can mean for your coaching business. 

“By the time I got to the end of the third audio, my brain was buzzing with lots of new and helpful information. I know that I will be listening to them all again before doing the workbook. The more I hear about the role of an associate, working as a coach for partner companies and your experiences, the more “hooked” I’m getting on the program.”

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